Fishing TV app developed by Miomni on Samsung Smart TV reels in 40,000 Downloads

Fishing TV has launched a connected TV app on Samsung devices that has been downloaded more than 40,000 times globally in the four weeks since it launched. The application was developed by over-the-top specialist Miomni and released globally on the Samsung Smart Hub.

Fishing TV

The app, developed by VoD provider Miomni, features four channels, including Sea Watch and Coarse Fishing, which are available to view on-demand. It replicates the content available via the Fishing TV website, which is updated bi-monthly with around three hours of magazine-style video content.

Fishing TV plans to extend the app to LG, Panasonic and Sony connected TVs, and beef up the range of content by striking distribution deals with other fishing channels.

Fishing TV channel director Gareth Purnell said connected TV was changing the landscape for niche broadcasters. “We sidelined the idea of launching a channel on Sky as the numbers simply didn’t add up,” he said. “The Samsung app allows us to harness the power of TV in a way that makes commercial sense.”

He added that the app also offered the channel valuable international exposure, with the most downloads coming from the UK, Russia, the US and Germany.

As well as working on the Fishing TV project Miomni have worked with major Broadcasters, Film studios, Sporting brands and Gaming organisations to provide cutting edge digital solutions on multiple platforms and devices on a Global scale.

Miomni have long standing Strategic Partnerships with all the major Platform Manufacturers as well as operating System providers and as such have been able to create a number of unique and compelling solutions.